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Gary Forsee steps down as CEO of Sprint Nextel

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(Popwireless: How come? The behavior of of the cellular companies never ceases to amaze. The cellular market is SATURATED. Everyboby who has a cellular telephone has a cellular telephone. The vast numbers, huge growth, and big profits are PAST PERFORMANCE. Stock holders should have seen this down turn coming. You can lead a horse to water but you cannot make him drink. Harassing and replacing CEO’s or pushing sales people to extremes will NOT force a market change. The cellular market should now focus on keeping the customers they already have and in wooing customers from competitors with that service. Sprint is one of those companies that has out sourced customer service off shore to GREAT DETRIMENT. The stock holders should be asking the Board of Directors WHY in no uncertain terms. A company that has PIONEERED cellular as they have has no business being in the business of yanking customer’s chains. This move just tells us that SPRINT has just not seen the light. SPRINT and national retailers acting as agents for SPRINT think that sales today should be the same as two and three years ago - same gains same profits. That rate of growth is simply over. The paradigms are shifting and no one is noticing.

One major shift that we see coming is a consumer shift away from the big store to the neighborhood cellular store. The smaller cellular vendors have the time, inclination, and the motivation to serve their cellular customer. From a truth-in-disclosure perspective I sell cellular telephones and I frankly believe SPRI NT is one-cool company. The company is feeling what every retailer in America that sells cellular is feeling - a loss of cellular business. I do however believe and have always believed that customer are often better served by the ombudsman-like qualities of the local vendor as opposed to the carrier’s vendor.

It has been extraordinarily hard for local vendors to survive when the big vendors build company stores a few miles away. We continue to be amazed though at the number of customers to return based entirely on the local guy’s ability to deliver service and results. The consumer has some serious choices to make when they elect to get a cellular upgrade. )

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